Dane Burns

If you've been in the solar industry a while, you're aware of all the potential ways you can generate leads.

Knocking doors, passing out business cards or good ol' fashioned customer referrals.

But what about those lead generation companies you hear about?

There are some great solar lead generation companies out there and some of them put a lot of work into making sure they are giving you quality appointments.

The most common ways these leads are generated are

These are basically pages that are spun up to capture search interest. When you search "solar near me" or "solar power", these pages often show up after the paid results. These pages are built by Search Engine Optimization and web developers, and they funnel those leads to you for a price. It's a great way to capture interested parties, but the problem is that once you're on this list, you're on it. The data is often recycled and passed between parties, and you often lose the exclusivity that is so valuable.

These are leads that are purchased from the landing page builders, or just purchased outright as bulk data. They are then called and qualified by a phone room, who sets the appointment. Efficacy can swing wildly depending on the quality of the phone room. Solar sales requires a high amount of knowledge to qualify and sell properly.

These are ads on Facebook, Tik Tok, Instagram, etc. Once again the quality of leads can vary company by company, and the age or "freshness" of data can as well.

Well, they all can be good or bad depending on your sales process and production concerns. Maybe you're working out of a small area, or prefer certain utility providers that have better buyback rates.

And well, we might be biased. We think that businesses are the best people to determine the "quality" of a lead. There are factors that only you can account for. That's why we built 

Dane says a lot of stuff about solar you know leads and stuff.

The Truth About Solar Leads

In the dynamic realm of business, where competition thrives and innovation reigns supreme, securing a steady stream of leads is the lifeblood of success. While outsourcing lead generation has been a common practice for many businesses, there's a growing trend towards in-house lead generation strategies. Embracing the DIY (Do-It-Yourself) approach to lead generation not only empowers businesses but also unlocks a myriad of benefits that foster growth, sustainability, and resilience in today's competitive landscape.

One of the most compelling advantages of DIY lead generation is the autonomy and control it provides over the entire process. By managing lead generation in-house, businesses retain full control over their strategies, data, and messaging. This level of control allows for real-time adjustments and optimizations, ensuring that lead generation efforts are aligned with the company's goals, values, and target audience.

Deeper Understanding of Audience Dynamics

In-house lead generation fosters a deeper understanding of the target audience and their dynamics. By directly engaging with prospects, businesses gain invaluable insights into customer preferences, pain points, and behavior patterns. This firsthand knowledge enables businesses to tailor their messaging and offerings more effectively, ultimately leading to higher conversion rates and customer satisfaction.

While outsourcing lead generation may seem convenient initially, the costs can quickly add up over time. DIY lead generation eliminates the need for hefty agency fees or commissions, resulting in significant cost savings in the long run. Moreover, investing in internal resources and expertise builds sustainable capabilities within the organization, reducing dependency on external vendors and lowering operational costs over time.

In today's fast-paced business environment, agility and adaptability are critical for staying ahead of the curve. DIY lead generation empowers businesses to respond swiftly to market changes, emerging trends, and shifting customer preferences. With the flexibility to experiment with different approaches and strategies, businesses can quickly iterate and refine their lead generation efforts to stay relevant and competitive.

Authenticity and brand identity play a pivotal role in building trust and credibility with prospects. In-house lead generation allows businesses to maintain full control over their brand messaging, ensuring consistency and alignment across all touchpoints. By infusing their unique brand voice and values into their lead generation efforts, businesses can foster deeper connections with prospects and differentiate themselves from competitors.

Investing in internal talent development is a strategic advantage that pays dividends in the long term. By nurturing a team of skilled professionals in lead generation strategies, data analysis, and relationship management, businesses can build sustainable competitive advantages internally. This cultivation of expertise not only enhances the effectiveness of lead generation efforts but also strengthens the overall capabilities of the organization.

In conclusion, embracing the DIY approach to lead generation offers a multitude of benefits that empower businesses to thrive in today's competitive landscape. From increased control and cost-efficiency to deeper audience insights and brand alignment, the advantages of in-house lead generation are undeniable. By leveraging internal resources, expertise, and creativity, businesses can unlock new opportunities for growth, resilience, and long-term success. As the adage goes, "empowerment is not given, it's taken," and by taking control of their lead generation efforts, businesses can chart their course towards greater prosperity and sustainability.

Read about why generating leads for your own business is better.

Dane Burns

Co-Founder